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Encouragement for Young Producers

LOOVELAND, Colo. (Nov. 17, 2015) — Range Beef Cow Symposium planners put extra effort into enticing young and aspiring cattle producers to the 24th semi-annual event hosted Nov. 17-19 in Loveland, Colo. Along with offering a reduced registration fee, special events were scheduled, including the Young Producers' Breakfast featured on the morning of Tuesday, Nov. 17. Guest speaker Troy Marshall offered encouraging words to an audience of about 100 young men and women.

Troy Marshall

“I really believe that today, more than ever, we have more opportunity to build an empire,” Troy Marshall said. “The future of agriculture is bright!”

Marshall and his wife, Lorna, own Marshall Cattle Co., a Burlington, Colo., seedstock operation marketing about 120 bulls annually. Marshall is also known for the beef industry commentaries he writes for BEEF magazine.

“Getting started in the cow business was something like riding a bicycle uphill. And now that we’re finally about to crest the hill, our college freshman son tells us he would like to come back, after graduation, and join the operation,” said Marshall, allowing that he and his wife will have to start pedaling harder to prepare.

“We’re in this business to give our kids that opportunity if they want it,” Marshall added.

For young people hoping to engage in the cattle business, Marshall said he believes there is ample opportunity. However, he warned that competition is fierce, and lower levels of profitability are typical among operations producing commodity products. That’s why he and his wife chose to pursue a seedstock enterprise. Marshall challenged aspiring producers to find a way to differentiate themselves and their product.

He also advised young producers to have a vision, make a plan, then pursue it with persistence, passion and patience. He urged them to focus on their strengths and find ways to mitigate weaknesses.

“Apply out-of-the-box thinking, which really means ‘where there’s a will, there’s a way,” Marshall advised.

He recommended adoption of nine habits of profoundly influential people, saying:

“I really believe that today, more than ever, we have more opportunity to build an empire,” Marshal concludedl. “The future of agriculture is bright!”

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